In 2023, Britain celebrated the coronation of a new King for the first time in over 70 years. To mark the occasion, we wanted to give the nation an extra special reason to shop at Morrisons, by turning everybody’s favourite party food – the pork pie – into a snack fit for royalty. Then, to mark the arrival of this must have pastry, we created a social film inspired by Britain’s other favourite Crown, that got the whole nation talking.