Let’s face it, inflight safety films are boring. In fact, most people admit to ignoring them entirely. Which means most people are missing out on the information they need to know to keep safe. So, we took inspiration from what people DO pay attention to during their flights, the onscreen entertainment options, and created an inflight safety film that mimicked movie genres from across the globe – and from all the countries TUI fly to. With all the drama and thrills you’d expect from cinema, we turned our captive audience into a captivated one.
Turning in-flight safety briefings into must-watch cinema
FILM
Featured on:
Selected recognition:
Campaign Big Awards – ‘Shortlist’ / Campaign ‘Best Films of 2024’ / Campaign ‘Pick Of The Week’ / Campaign ‘Ad Of The Day’ / Creative Salon ‘Work of the week’ / Ad Age ‘Editors Pick’ / The Drum ‘Ad of the day’ / David Reviews ‘Pick of the day’