McDonald’s Fries are so iconic, they’ve become THE cultural reference point – from emojis to gaming, and everything in between. Rather than hide from this truth, we celebrated it. Shining a light on McDonald’s authentic role in culture and reminding everyone that McDonald’s Fries are ‘The Original Icon’.
Reminding everyone McDonald's Fries are the original icon
CASE STUDY
OUTDOOR
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Selected recognition:
Creative Salon ‘Work of the week’ / Ad Age ‘Editors Pick’ / Campaign ‘Ad Of The Day’ / The Drum ‘Ad of the day’ / David Reviews ‘Pick of the day’