The Vodafone network was born over the Christmas period of 1984. Since then, technology has rapidly changed and evolved, but the reasons we connect to people remain the same. Our Christmas campaign is centred around our authentic role of connecting the nation to the people they love on the most special day of all – Christmas Day.
Celebrating 40 years of Christmas on the Nation's Network
LAUNCH FILM
At the heart of the campaign is a sentimental film shot by Tom Speers. The film takes us on a journey of connection through the past forty years, pulling on the nostalgic beats technology has helped us share with each other over the last few decades. From the sheer novelty of the very first mobile phones to the ways we use them to share special moments at Christmas today.
Featured on:
Selected recognition:
6x British Arrows ‘Shortlist – Results TBC’ / Creative Salon ‘Work of the week’ / Ad Age ‘Editors Pick’ / Campaign ‘Ad Of The Day’ / The Drum ‘Ad of the day’ / David Reviews ‘Pick of the day’
Client:
Vodafone
Agency:
Leo Burnett UK
CCO: Mark Elwood
ECD: James Millers, Andrew Long
CD: Rob Tenconi
Creative Team: Matt Wood, Tom Loveless
Creative Director of Design: Dave Allen
Social Creative Director: Beth Manning
Production Company: Smuggler
Director: Tom Speers