Le Tour de France. A serious competition for serious cyclists. As the official automotive sponsor, Skoda saw an opportunity for some serious fun. By turning cycling’s most serious App, Strava, into a canvas for play. As Le Tour de France kicked off, we launched a competition to create Strava art and remind cyclists of the real reason they ride… fun.
Turning Strava into a canvas for fun.
CASE STUDY
Featured on:
Selected recognition:
The Drum ‘Campaign of the week’ / Creative Salon ‘Work of the week’ / Ad Age ‘Editors Pick’ / Campaign ‘Ad Of The Day’ / Famous Campaigns ‘Ad of the day’ / The Drum ‘Ad of the day’ / David Reviews ‘Pick of the day’
Client:
Skoda
Agency:
Leo Burnett UK
CCO: Mark Elwood
ECD: James Millers, Andrew Long
CD: Graham Lakeland
Social CD: Beth Manning
Creatives: Clem De Ruiter, Anna Wilkins
Design Director: Paul Reddington
Motion: Carmen Perez Jiminez