Following on from 2020’s much restricted Christmas, this year a moment of festive escapism was needed more than ever. So to help the nation get Reindeer Ready once again, McDonald’s invited everyone to put the pressures of the world to one side and enjoy a moment of make believe this Christmas.
CASE FILM
The campaign made an instant impact in culture. Our film garnered over 5 million views and in the grand battle of Christmas advertising, many tabloids gave it the popular vote. It also garnered over 400 pieces of earned press coverage. On top of this our influencer content was viewed 338,700 times and over 2 million users engaged with the Reindeer Ready Hub including 347,000 competition entries.
FILM
‘It’s a McTearjerker!’
– Mail Online
CAMPAIGN EXTENSIONS
MUSIC VIDEO
CHARITY PARTNERSHIP
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Results to date:
D&AD ‘Wood Pencil’ / Cannes Lions ‘Shortlist – Results TBC’ / Clio Awards ‘Silver’ / British Arrows ‘Bronze’ / Campaign ‘Top 10 films 2020’ / The Sun ‘Best Christmas ad’ / Campaign ‘Pick of the week’ / Campaign ‘Ad of the day’ / Ad Age ‘Editors Pick’ / Shots ‘Shot of the week’ / Ad Week ‘Ad of the day’ / The Drum ‘Ad of the day’ / David Reviews ‘5 stars’ / David Reviews ‘Pick Of The Day’