‘Order like Stormzy’

No matter who you are, however big or famous, everyone has a McDonald’s order. For the first time ever in the UK, we gave fans a chance to order like their icons by teaming up with legendary grime artist Stormzy and putting his signature meal of “9 McNuggets, Fries, Sprite, Oreo McFlurry, and BBQ Sauce” on the McDonald’s menu.

We launched the promotion with a film directed by music video legend, Paul Hunter. The two-minute film opens with Stormzy strolling into a McDonald’s and ordering his meal. When another customer overhears the order, the South London tones of Stormzy’s voice come from their mouth as they order the same thing, kick starting a chain reaction as McDonald’s fans across the nation literally ‘Order like Stormzy’.

‘A perfect collab’

– Rolling Stone

The film was supported by a national out of home campaign, featuring candid black and white images of Stormzy eating his meal at a McDonald’s restaurant. As well as iconic Stormzy designed merch, an immersive experience at his hometown restaurant in Croydon, and an interactive Snapchat activation that integrates the brand into users’ direct messages on Snapchat, inviting them to try Stormzy’s signature order.

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Selected recognition:

The Drum ‘Campaign of the week’ / Creative Salon ‘Work of the week’ / Ad Age ‘Editors Pick’ / Campaign ‘Ad Of The Day’ / Famous Campaigns ‘Ad of the day’ / The Drum ‘Ad of the day’ / David Reviews ‘Pick of the day’