Sharing Chicken McNuggets is the ultimate act of love and commitment. So, for the first time ever, we made that commitment official. The ‘Pre-Nug Agreement’ is the world’s first formal contract designed to bring friends and their McNuggets together, forever. To take part, fans were invited to sign their own contracts, in real life or online, for a chance to win love, prizes and McNuggets.
A contract that binds friends and McNuggets together
CASE STUDY
To launch this experience, we created a reality TV inspired film that follows 4 groups of friends through the trials and tribulations of signing their own Pre-Nug Agreements. It follows four groups of friends who have decided to take their relationship to the next level by promising to share McDonald’s Chicken McNuggets together, forever.
FILM
‘McNuggets have never meant more’
– LadBible
We supported all this with a 360 campaign, including a programme of organic social content – From ‘Save the date’ cards, through to diary cam footage of fans discussing their own “Pre-Nug Agreements”. Even celebrities got involved, including British TV star Millie Court who sparked a flurry of mainstream media headlines across outlets such as MailOnline, OK! Magazine and The Sun, when she was caught by paparazzi signing her own contract.
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Selected recognition:
Creative Salon ‘Work of the week’ / Ad Age ‘Editors Pick’ / Campaign ‘Ad Of The Day’ / The Drum ‘Ad of the day’ / David Reviews ‘Pick of the day’