Reddit is where the world goes to share the things they love. It’s also where we found r/CarTalkUK, the UK’s biggest car community with an unlikely passion for one vehicle in particular… The Skoda Octavia. So when one Redditor made a throwaway comment about the new Octavia coming with a limited edition CarTalkUK trim, we thought… why not?
The world's first car designed by a sub reddit.
CASE STUDY
Featured on:
Selected recognition:
Creative Salon ‘Work of the week’ / Ad Age ‘Editors Pick’ / Campaign ‘Ad Of The Day’ / The Drum ‘Ad of the day’ / David Reviews ‘Pick of the day’
Client:
Skoda
Agency:
Leo Burnett UK
CCO: Mark Elwood
ECD: James Millers, Andrew Long
CD: Graham Lakeland
Copywriter: Helen Rogerson
Arti Director: Owen Hunter Jenkins
Social Creative Director: Beth Manning
Creative Director of Design: Dave Allen
Design Director: Paul Reddington