Christmas is the most magical time of the year, so we can all get a little carried away with trying to make it perfect.But really, we all know it’s the little things, not the flashy stuff, that bring us together and get us in the festive spirit. So this year, McDonald’s are helping the nation get #ReindeerReady once again, by reminding everybody it’s the little things that mean the most.
Rewriting the meaning of a traditional Christmas list.
CASE STUDY
To launch the Alternative Christmas List, we released an epic festive film. Directed by Academy® Award Winner Tom Hooper, the spot tells the story of a little lad named Alfie, who gets carried away with the excitement of writing his Christmas list, until a visit to McDonald’s reminds him it’s the little things that mean the most.
LAUNCH FILM
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