‘The OG’

Kellogg’s was facing ongoing pressure to its category leadership in the face of Own Label knock-off brands. They needed to reassert themselves as an iconic household brand you wouldn’t compromise on, reigniting love for Kellogg’s as the original breakfast cereal. By cropping into the OG of the iconic Kellogg’s logo, we reminded the world there is only one cereal to wake up to.

We began with a bold, unapologetic masterbrand launch — fronted by the original king of breakfast himself: Cornelius the rooster. Then came the posters — a striking celebration of the icons that shaped mornings everywhere, from the golden simplicity of Corn Flakes to the joyful energy of Coco Pops. And just like that, it took off. The campaign exploded across social, turning nostalgia into noise, and love into global conversation.

‘True big brand behaviour’

– Marketing Beat

Featured on:

Selected recognition:

2x Clio Awards ‘Shortlist – Results TBC’ / Creative Salon ‘Work of the week’ / Ad Age ‘Editors Pick’ / Campaign ‘Ad Of The Day’ / The Drum ‘Ad of the day’ / David Reviews ‘Pick of the day’