‘The OG’

Kellogg’s was facing ongoing pressure to its category leadership in the face of Own Label knock-off brands. They needed to reassert themselves as an iconic household brand you wouldn’t compromise on, reigniting love for Kellogg’s as the original breakfast cereal. By cropping into the OG of the iconic Kellogg’s logo, we reminded the world there is only one cereal to wake up to.

‘True big brand behaviour’

– Marketing Beat

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Selected recognition:

Creative Salon ‘Work of the week’ / Ad Age ‘Editors Pick’ / Campaign ‘Ad Of The Day’ / The Drum ‘Ad of the day’ / David Reviews ‘Pick of the day’