In a time of less, Morrisons aims to give the nation more. This is never more true than at Christmas time, when the pressure of hosting festive gatherings can often feel overwhelming. To show how nothing’s gonna stop Morrisons doing more to help the nation’s hosts feel like a winner this holiday season, we turned the humble oven glove – a symbol that represents every festive cook – into the unlikely star of our Christmas campaign.
Supporting festive hosts with a band of singing oven gloves.
CASE FILM
At the heart of the campaign sat an epic film featuring a band of oven gloves belting out the iconic 80’s anthem, ‘Nothing’s gonna stop us’. The film became an instant hit, racking up millions of views, hundreds of pieces of media coverage, and kick starting the most unexpected viral trend of the festive season – Gloveoke.
LAUNCH FILM
Featured on:
